Yoga Adiperkasa

Digital Ads Specialist
November 7, 1988

About Candidate

Embarking on a dynamic career journey, I am Yoga Adiperkasa, a results-driven professional deeply immersed in strategic marketing and business development. My expertise lies in crafting impactful digital marketing campaigns, where I excel in enhancing brand visibility and engagement. Analyzing market trends and consumer behavior, I bring a data-driven approach to consistently achieve and surpass business objectives. Renowned for my collaborative spirit, I am dedicated to fostering meaningful client relationships. As a forward-thinking leader, I prioritize staying ahead of marketing trends, ensuring innovative solutions that elevate brands to new heights. Let’s connect for insightful discussions on marketing strategies and explore collaborative opportunities that redefine success.

With a passion for transforming challenges into opportunities, my journey encompasses a commitment to excellence in strategic marketing. I leverage my skills to create compelling digital campaigns, driving brand resonance and market impact. My ability to analyze market dynamics and consumer trends enables a precision-focused, data-driven approach to exceed business goals. Recognized for my collaborative ethos, I am devoted to cultivating client relationships founded on trust and mutual success. As a visionary leader, I am unwavering in my dedication to pioneering innovative solutions, ensuring brands not only adapt but thrive in dynamic market landscapes.

Education

V
Visual Communication Design 2006-2010
Trisakti University

Work & Experience

D
Digital Ads Specialist August 2022 - Present
PT Mitra Timur Lestari

Designs for internal needs | Create Branding design, such as: logo, brand identity, guideline, application | Responsible for creating campaign design brief and engaging copywritings | Plan, execute and manage SEM campaigns (Google ads, Meta ads, Tiktok ads,CPAS, youtube ads) | Managing budgets plan, and optimizing ROI | Research SEO keywords to use throughout the company website and marketing material | Craft engaging website content, with SEO-optimized blog posts and page descriptions (H1, H2, image alt, etc). | Optimize content, links for SEO, and set measurable goals for improved marketing results. | Advise on improving webpage speed, indexing, LCP, and SEO for web developer. | Improve SEO position for targeted keywords to boost organic traffic. | Measure the effectiveness of the online campaigns through analytics sites (Google analytic, SEO optimer) | Look and contacting for potential KOL | Engage in idealization/formation of campaign in generating and keeping up with KOL/ influences. | Help to coordinate with KOL for the campaign brief. | Coordinates with social media team for design guideline and content concept | Develop weekly and monthly account analysis reports | Developing brand image and design based on guideline | Responsibles for develop communication marketing strategy with relation | Create new thumbnails website and front end banners design | Engage and partner with 3rd party vendors to drive the digital implementation.

C
Creative Branding & Digital Marketing Communication Jan 2021 - Jul 2022
PT Polystamino Indonesia

Take work from concept to final execution for all platform | Manage Product development such as packaging design, product print media and others | Responsible for creating campaign design brief and engaging copywritings | Plan, execute and manage SEM campaigns (Google ads, Instagram ads, Facebook ads) | Measure the effectiveness of the online campaigns through analytics sites (Google analytic, Semrush) | Manage e-commerce for visual materials such as product image, store banner, promo banner, etc. (Shopee, Tokopedia, Lazada, Blibli, website) | Manage e-commerce sales strategy, ads settings, keyword research, etc. | Coordinates with social media team for design guideline and content concept | Developing brand image and design based on guideline | Assisting with decisions about promotions such as discounted offers and affordable bulk packages | Makes sure media promotion plan based on objective and strategy | Responsibles for develop communication marketing strategy with relation | Create new thumbnails website and front end banners design

Portfolio