Yoga Adiperkasa

Digital Ads Specialist
November 7, 1988

About Candidate

My name is Yoga Adiperkasa, a professional based in Jakarta with a Bachelor’s degree in Visual Communication Design from Trisakti University. With expertise in Graphic Design and Digital Marketing Performance, I am eager to contribute my skills and experience to your company.

I specialize in optimizing digital marketing performance through data-driven strategies and effective visual enhancements. I believe my expertise can bring valuable contributions to your team and business growth.

I am available to join immediately and would be delighted to discuss how my skills align with your company’s needs.

For further reference, please find my portfolio and online resume below:

– Portfolio: bit.ly/adieperkasa
– Online Resume: bit.ly/CVYAP

I look forward to the opportunity to discuss my application further.

Best regards,

Education

V
Visual Communication Design 2006-2010
Trisakti University

Work & Experience

D
Digital Ads Specialist August 2022 - Present
PT Mitra Timur Lestari

Designs for internal needs | Create Branding design, such as: logo, brand identity, guideline, application | Responsible for creating campaign design brief and engaging copywritings | Plan, execute and manage SEM campaigns (Google ads, Meta ads, Tiktok ads,CPAS, youtube ads) | Managing budgets plan, and optimizing ROI | Research SEO keywords to use throughout the company website and marketing material | Craft engaging website content, with SEO-optimized blog posts and page descriptions (H1, H2, image alt, etc). | Optimize content, links for SEO, and set measurable goals for improved marketing results. | Advise on improving webpage speed, indexing, LCP, and SEO for web developer. | Improve SEO position for targeted keywords to boost organic traffic. | Measure the effectiveness of the online campaigns through analytics sites (Google analytic, SEO optimer) | Look and contacting for potential KOL | Engage in idealization/formation of campaign in generating and keeping up with KOL/ influences. | Help to coordinate with KOL for the campaign brief. | Coordinates with social media team for design guideline and content concept | Develop weekly and monthly account analysis reports | Developing brand image and design based on guideline | Responsibles for develop communication marketing strategy with relation | Create new thumbnails website and front end banners design | Engage and partner with 3rd party vendors to drive the digital implementation.

C
Creative Branding & Digital Marketing Communication Jan 2021 - Jul 2022
PT Polystamino Indonesia

Take work from concept to final execution for all platform | Manage Product development such as packaging design, product print media and others | Responsible for creating campaign design brief and engaging copywritings | Plan, execute and manage SEM campaigns (Google ads, Instagram ads, Facebook ads) | Measure the effectiveness of the online campaigns through analytics sites (Google analytic, Semrush) | Manage e-commerce for visual materials such as product image, store banner, promo banner, etc. (Shopee, Tokopedia, Lazada, Blibli, website) | Manage e-commerce sales strategy, ads settings, keyword research, etc. | Coordinates with social media team for design guideline and content concept | Developing brand image and design based on guideline | Assisting with decisions about promotions such as discounted offers and affordable bulk packages | Makes sure media promotion plan based on objective and strategy | Responsibles for develop communication marketing strategy with relation | Create new thumbnails website and front end banners design

Portfolio