Wisnu Ardiansyah
About Candidate
I am fresh graduate of Chemical Engineering at Universitas Negeri Semarang. Passionate in business strategy and project management. Experienced as Digital Ads Strategist and Data Scientist at PT Erajaya Swasembada for 1 year. I am proven to contribute traffic growth of Eraspace and Erajaya Active Lifestyle (Paid ads) by implementing data-driven strategy, with my excellent analytical and leadership skills, I am an ambitious learner who is eager to develop Management Trainee career.
Education
• GPA 3.74/4.00. • Actively participated in Kampus Merdeka Certified Internship. • Participated in scientific research and has published 1 international proceeding.
• Won 1st place of Digital Marketing Course final presentation, with score 97.50.
Work & Experience
• Assisted in planning, budgeting, and executing campaign of Eraspace, Urban Republic, Immersive Tech, and DJI in Meta Ads, Google Ads, and Tiktok Ads to reach conversion goal. • Conducted paid keyword research, custom audiences, and bidding strategy for SEM to optimize campaign targeting and return on ads spend (ROAS), leading to higher revenue conversion and low cost. • Analyzed and reported weekly ads performance of Eraspace, Urban Republic, Immersive Tech, and DJI to identify issue and provide actionable insights. • Analyzed traffic performance using Google Analytics 4 to give data-driven recommendations.
• Developed python automation to collect and cleansing data for Erafone, iBox, Nokia, ZTE, Urban Republic, DJI, Garmin, Immersive Tech, Loops, and Marshall. • Successfully developed web scrapping to extract data from Instagram Eraspace, leading to be more efficient for social media team to collect and analysis data. • Responsible to created UX research for iBox to optimize user experience and provide actionable action.
