Mariska Regina RahmaPutri
About Candidate
Social Media & Content Strategist with a strong track record in building brand presence, executing viral campaigns, and driving audience engagement especially on TikTok and Instagram.
With hands on experience managing various brand accounts, I’ve successfully created and executed creative strategies that blend data, trends, and storytelling. One of my key achievements is leading a Grand Opening Campaign that generated 3.7M+ impressions, 3.1M+ reach, and 60K+ interactions through KOL collaboration and mascot content. I’ve also consistently produced FYP TikTok content with one video reaching 2.4M+ views.
I specialize in content strategy, trend research, performance analysis, and end to end execution from scripting and editing to scheduling and reporting. I thrive in fast-paced environments, love trying fresh ideas, and always aim to create content that not only resonates, but also performs.
Location
Education
I graduated from UPN Veteran Jawa Timur, majoring in Information System, where I gained a strong foundation in marketing strategies, brand management, and digital communication. During my studies, I was also active in student organizations, taking part in event management, publications, and communication strategies to increase student engagement. These experiences not only equipped me with analytical and creative skills in areas such as market research and content creation, but also strengthened my leadership, teamwork, and project management abilities skills that I now apply in my professional career.
Work & Experience
I began as a Social Media Intern at Scale Up and transitioned into a full-time role, managing TikTok accounts for various brands. My tasks included researching trends, creating scripts, planning content, acting as talent, video editing, and providing monthly performance reports. Accounts I handled include ATKLover14, nex_app, vitanomix, upgradejeans, lemoninfluencer.id, suppawash, fxproindonesia, alattebeauty, and many more. For instance, with Suppawash, I developed a content pillar focused on tips and facts about car washing to boost engagement. This experience sharpened my skills in both strategy and execution, balancing data driven insights with creative storytelling to grow brand presence on social media.
At Creout, I was responsible for competitor research, content planning, and trend monitoring to support client needs. I created content scripts, developed editorial calendars, and ensured smooth execution of social media campaigns. I worked with clients such as @greetnightwear (Instagram & TikTok), @dstation.official (Instagram), and @grahapharma_apotek (Instagram), focusing on creating engaging content tailored to each brand’s audience. This role strengthened my ability to manage multiple accounts, adapt strategies to different industries, and deliver results that align with client objectives.
Portfolio
