Lutfi Arif

1. Develop branding strategies for all marketing teams, including digital, advertising, communications, and events. 2. Collaborate with cross-functional teams, including product development, and sales to develop a comprehensive communications strategy to build the organization’s brand and reputation. This involves defining key messages and selecting appropriate communication channels. 3. Lead the campaign development process and ensure the brand message is strong and consistent across all channels and marketing efforts by overseeing the development of compelling and engaging content for various marketing materials, including advertising campaigns, website content, social media posts, press releases, and collateral. Successfully increased sales by up to 205% 4. Oversee digital marketing efforts and analyze performance metrics, including website management, email marketing, social media marketing, and online advertising campaigns. 5. Supervise external agencies or vendors, and execute integrated marketing campaigns across multiple channels, including digital, social media, traditional advertising, events, and public relations. 6. 70% cost reduced by analyzing and optimizing the marketing communication budget effectively, allocating resources to different channels and initiatives based on their potential ROI and strategic importance. 7. Prepare regular reports and conduct market research to generate insights to make recommendations for making decisions about best practices in marketing strategies.

1. Led and executed the development of brand materials and communications throughout Indonesia, such as website copy, commercial video, social media content, email, and press releases. 2. Managed efficient media planning, campaign strategy, and buying process in both digital and conventional media (radio, newspaper, & billboard). 3. Developed marketing campaigns and worked closely with a product manager, sales, creative teams, and branch office to ensure messaging and creative assets were consistent with the company's brand. 4. Collaborated with cross-functional departments and partners (vendors, agencies, media) to execute campaigns for events such as product launches, and exhibitions. Successfully generated more than 80,000 visitors and revenue of up to 280 billion rupiahs within 3 days of the event. 5. Conducted market research, industry trends, and monitored performance, and generated insights to make recommendations for making decisions about best practices in marketing strategies.

1. Conducted market research to understand market trends and competitor activities. 2. Created marketing content such as advertisements, social media posts, email, and website copy. 3. Collaborated with content specialists, marketing strategists, and graphic designers or agency partners to ensure timely delivery and quality execution.