Lana Andri

Digital Marketing
January 30, 1987

About Candidate

Lebih dari sekadar pemasar, selama 3 tahun pengalaman digital marketing, dipadukan dengan lebih dari 10 tahun di dunia marketing, telah menjadi bekal saya untuk menghidupkan brand Anda melalui digital.

Menembus batas dan mencapai kesuksesan digital adalah mantra yang saya pegang teguh sebagai Digital Marketing Strategist berpengalaman selama 3 tahun. Saya yakin bahwa dengan kombinasi strategi inovatif, data-driven insights, dan eksekusi yang terukur, saya dapat membantu mencapai target pertumbuhan bisnis Anda. Saya memiliki keahlian mendalam di berbagai bidang, termasuk:

1. Strategi Pemasaran Digital: Merumuskan strategi menyeluruh untuk mencapai tujuan bisnis melalui berbagai channel digital.

2. SEO & SEM: Meningkatkan visibilitas online dan mendatangkan traffic yang berkualitas.

3. Media Sosial: Membangun komunitas yang kuat dan engaging di berbagai platform media sosial.

4. Analisis Data: Mengukur dan menganalisis data untuk mengoptimalkan strategi dan meningkatkan performa.

5. Content Marketing: Menciptakan konten yang menarik dan informatif untuk menarik target audience.

Saya yakin bahwa saya dapat memberikan kontribusi yang signifikan bagi bisnis Anda dengan:

1. Mengembangkan strategi digital yang inovatif dan efektif untuk mencapai target bisnis.

2. Meningkatkan ROI dan mendorong pertumbuhan bisnis melalui berbagai channel digital.

3. Membangun brand awareness dan meningkatkan visibilitas online dan penjualan.

4. Menciptakan dan memelihara hubungan yang kuat dengan pelanggan.

Saya sangat antusias untuk bergabung dengan tim yang dinamis dan inovatif di bisnis Anda dan berkontribusi pada kesuksesan perusahaan. Bagi saya, bekerja bukan hanya sekadar tugas, tapi investasi hati. Saya memikirkan brand Anda seperti milik saya sendiri.

Let’s Connect & Ignite Your Digital Journey Together!

Portofolio: https://drive.google.com/file/d/1g0lJ2P5UxVwp2UydQ3vGqKYYBi9SYiNT/view?usp=sharing

Education

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Master Business of Administration (Marketing Management) 2017
Universitas Kristen Satya Wacana

Activies & Socities: Here are some potential activities and societies you can explore for your Master's in Marketing Management, focusing on field studies, case studies, strategy management, early social media, and a thesis on personal branding for musicians on social media platforms: Field Study Trips: Immerse yourself in different marketing environments through field trips to companies, agencies, or international markets. This can provide valuable insights and networking opportunities. Research and Thesis: 1. Field Research: Consider incorporating your thesis topic (personal branding for musicians on social media platforms) into your field study projects. You could conduct surveys or interviews with musicians and their social media managers to gather data and insights. 2. Case Studies: Analyze successful social media campaigns by musicians or brands targeting musicians. This can help you develop your own branding strategies and understand best practices. 3. Early Social Media: Research the early days of social media and its impact on marketing. This can provide valuable context for your thesis and help you understand the evolution of the field. 4. Industry Collaborations: Partner with music companies, social media platforms, or marketing agencies to gain access to data and resources for your thesis research.

Work & Experience

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Digital Marketing 2022 - Now
Freelancer

1. Develop and execute social media strategies for clients 2. Create and manage social media content calendars 3. Develop and execute content marketing strategies 4. Develop and execute social media advertising campaigns 5. Analyze social media data and metrics

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Digital Marketing 2017 - 2022
Sekolah Musik Indonesia

1. Develop and execute a social media strategy 2. Create and manage social media accounts including Facebook, TikTok, Instagram, and YouTube 3. Develop and execute marketing campaigns including paid advertising, and content marketing (podcast, content pillar, event content, etc) 4. Track and analyze marketing results to measure the effectiveness of campaigns 5. Collaborate with other departments to ensure that marketing efforts are aligned with the overall business goals 6. Develop overall digital marketing strategy and data driven acquisition into clear direction (OKRs & roadmap) in efforts to create awareness, increase traffic, and leads performance.

Portfolio