Salma Atmadinata
About Candidate
A Humanities graduate from Universitas Indonesia, passionate about marketing communications, digital marketing, and community engagement. I have hands-on experience in campaign management, Meta Ads, and event production; from managing fan communities to running online and offline sales initiatives for my own brand and co-founding a creative market. Skilled in content creation, data-driven engagement strategies, and cross-channel campaign execution, I am eager to help businesses grow their audience and improve retention through meaningful, well-targeted communication.
Location
Education
French Studies, Faculty of Humanities; Graduated with latest GPA of 3.3/4.0
Work & Experience
- Identified and onboarded influencers across platforms to support marketing campaigns. - Supported campaign planning, execution, and post-campaign analysis. - Contributed to enhancing influencer engagement and optimizing campaign performance under tight deadlines.
- Achieved sales targets, driving revenue growth, and profitability within fanbase communities through converting members into streams, tickets, and merchandise sales, while planning marketing budget to optimize resource allocation. - Developed and executed comprehensive marketing plans and strategies tailored to maximize customer engagement and conversion, including creating marketing plans for full-funnel campaigns. - Led successful sales, negotiation, and cross-selling activities, optimizing revenue opportunities and partnership collaborations. - Maintained strong account and community interface management, ensuring seamless interactions and high satisfaction levels. - Generated campaign reports to monitor progress towards meeting KPI and budget utilization, offering insights, optimization strategies, and best practices based on notable campaign highlights.
- Orchestrated end-to-end event production, overseeing planning to execution, ensuring operations and positive attendee experiences. - Provided regular updates and insights to the Chief Marketing Officer on engagement strategies and brand awareness plans, leveraging competitor analysis and market research. - Established strategic partnerships with high-level influencers, amplifying marketing efforts and expanding brand reach across relevant demographics.
