Wenny Febrilia Hapsari
About Candidate
Dedicated graduate with expertise in strategic planning, market research, data analysis, and business development, supported by hands-on experience across diverse projects. With a double-degree background, I bring a global business perspective, complemented by a practical understanding of diverse markets and industries, and proven strengths in analytical skills and cross-functional collaboration abilities. My skills and experiences align closely with Quadra’s innovative approach to maximizing its business excellence in the sintered stone slab industry and driving the future growth of the business.
Education
A double degree program (M2) GPA 3.47
GPA 3.78
GPA 3.71
Work & Experience
Contributed to the launch and market expansion of EZ Trip, a digital startup focused on organizing island trips worldwide, initially targeting European markets with plans for Asian expansion. Contribution: Conducted comprehensive market analysis and consumer behavior analysis to inform strategic entry plans for European markets while utilizing data-driven insights to refine the product offering in alignment with market needs; Developed and tracked KPIs for pre-launch digital marketing campaigns and analyzed engagement metrics to optimize content strategy and achieving an 11% increase in customer engagement on social platforms; and Identify potential local partners to strengthen market positioning.
Developed “InnoSolve”, a consortium of human resources to solve KPMG’s strategic and technological challenges, executed through a hackathon-like event. Contributions: Analyzed feasibility and impact of proposed ideas using industry insights and market data to assess alignment with KPMG’s strategic goals and expectations; Designed impactful solutions by assessing financial viability, integrating advanced technologies and innovative approaches to support strategic recommendations; Provided regular progress updates to stakeholders and presented data-driven findings through data visualization and storytelling, culminating in a final pitch.
Engaged with CV Gema Nusa, a student book printing business, focusing on strategies for sustainable growth and market expansion. Contributions: Conducted market research on Indonesia’s regional education sector to create targeted expansion and growth strategies; and Established a new customer outreach framework by recruiting regional agents, known as “marketers” to optimize distribution channels.
Helped the Treasury department in managing cash flow and assessing credit risk. Contributions: Provided data for credit risk evaluations, supporting the team in assessing credit ratings; Assisted in analyzing cash flow projections; Compiled credit ratings and financial ratios of banking partners for further team analysis; and Helped review Telkomsel’s financial performance against industry benchmarks.
Organized events and workshops, facilitating industry-related learning through company visits and other activities; Coordinated logistics and managed communications to enhance member engagement and participation.
Facilitated external relations for accounting students and represented the association at various events; Served as Liaison Officer for ACTIVE FEB UNS (national accounting competition) from 2017-2019; Awarded “Best Staff” in 2019 for outstanding contributions.
Portfolio
