Bill Rombe Pabidang

1. Conducted in-depth consumer behavior analysis for CLEAR and Dove Hair, identifying 3 key purchasing drivers that increased targeted marketing efficiency by 25% in the Beauty & Wellbeing (Hair Care) sector. 2. Delivered actionable insights to the Consumer Market Insights team, contributing to a 15% improvement in product positioning and enhancing brand engagement across multiple regions. 3. Utilized advanced market research methodologies to analyze 10,000+ consumer data points, uncovering 5 emerging trends that directly informed product development and increased brand relevance. 4. Collaborated with cross-functional teams in the Unilever Leadership Internship Programme (ULIP), optimizing consumer experience and supporting 3 major product launches, which led to a 20% increase in consumer satisfaction. 5. Analyzed and interpreted large datasets, identifying 2 new growth opportunities that enhanced marketing campaign effectiveness and contributed to a 12% rise in product innovation success rates.

1. Assisted in the production of 15+ multimedia communication materials, enhancing public engagement and increasing outreach visibility by 20% across digital platforms. 2. Drafted and edited 10+ press releases and social media content, contributing to a 25% boost in audience reach for U.S. Embassy programs. 3. Coordinated logistics for 5 high-profile public diplomacy events, ensuring 100% on-time delivery and facilitating seamless communication between stakeholders. 4. Conducted media monitoring and data analysis, providing insights that improved messaging strategies and increased media coverage by 18%. 5. Collaborated with cross-functional teams to execute outreach initiatives, enhancing public awareness of U.S.-Indonesia partnerships and reaching 50,000+ people through targeted campaigns.